About Us

Who We Are

We are a group of artists, storytellers, and creative professionals. In business, politics, entertainment, and life, whoever tells the best story wins. Everyone has a story to tell. Let us help you tell your story, better. Sakal (pronounced suh-call) is a Hebrew word that means “to be prudent, wise, intelligent, and successful.” Our goal is to create intelligent media solutions that help our clients succeed beyond their highest expectations.

Our Mission

Our mission is to help people tell better stories about their lives, their companies, their products, and their services through creative media, branding, publishing, and entertainment.

Our Values

Wisdom is the principal thing. Our guiding principle is wisdom—the ability to make good decisions. We are dedicated to constantly growing in wisdom, knowledge, and understanding so we can make the right decisions for our organization and our clients.
Anything is possible. We cultivate a culture of innovation where our associates are not afraid to experiment and creativity is rewarded.
Integrity is doing the right thing the right way for the right reasons. We will work hard to earn and keep your trust with a level of integrity and transparency unparalleled in the business world.
Good enough never is good enough. We will strive every day to exceed our clients’ expectations. We don’t just want to satisfy you; we want to amaze you.
This is your world; we are here to serve in it. Serving the needs of our clients is our highest priority.
Relationships are the essence of life. We are devoted to building long-term relationships with our clients so we can better serve them.

Our Executive Team

We are a group of creative, relational leaders who care more about people than we do projects. We are professional and hard-working, but we know how to have fun at the same time. Maybe that’s why there’s nowhere else in the world our people would rather work.

Brian Alarid
CEO and President

Brian Alarid is the President and CEO of Sakal Media. He has 20 years of experience in executive leadership, media, branding, marketing, publishing, and television in more than 15 nations, including Germany, Italy, Brazil, Argentina, Canada, Mexico, and India. Brian has a Master’s degree in Organizational Leadership. His passion is developing leaders and empowering people to pursue their dreams.  Brian has been married to Mercy Alarid for 16 years, and they reside in Albuquerque, New Mexico with their three children.
Mercy Alarid
Chief Creative Officer

Mercy Alarid is Chief Creative Officer of Sakal Media. She has 15 years of experience in media, graphic design, branding, marketing, publishing, and television. Mercy has a Master’s degree in Education and is currently completing her Doctorate degree in Education. Mercy is an artist, painter, poet, writer, graphic designer, gourmet cook, educator, and conference speaker. She is an Instructor of bilingual education at Central New Mexico Community College. Mercy resides with her husband and three children in Albuquerque, New Mexico.
Isaac Milleson
Chief Technology Officer

Isaac Milleson is the Chief Technology Officer of Sakal Media. He understands that Information Technology is the driving force behind today’s digital society. Isaac is an expert in website design, development, and deployment, network infrastructure and security, media production, animation and motion graphics, and video production. Isaac is dedicated to excellence, always striving to exceed expectations.
Laurie Milleson
VP of Communication

Laurie is passionate about improving the quality, clarity, and consistency of organizational communication. She is an avid reader, gifted writer, creative thinker, and devoted mother. She is currently working with Social Media Experts to educate business executives on the importance and necessity of Social Media in todays pervasive business market. Laurie resides in Albuquerque, New Mexico with her husband, Isaac, and their three children.